Toyota Racing - SuperOxygen, Inc.
First of all, we’re not some 80’s oxygen bar in Hollywood. We are a lean and dynamic creative studio that utilizes emerging technologies to communicate. Whether it’s through the internet or the iPhone, we want to connect you with people.
We don’t look for big budgets. We look for big ideas. Ideas that attract attention. Ideas that get you thinking. Ideas that move people. (No, not by bus.) But emotionally. You know — your thoughts. Your perceptions. In fact — take a deep breath, relax and let us show you what we call ” A Breath of Fresh Thinking.”
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Integrated Branding, Print
Over 13 years ago, Toyota decided this is a story worth telling. And the venue the company chose for doing so is just as American as the message: NASCAR.
“We’re a car company. What better way to promote our brand than in racing?” says Laura Pierce, general manager of motorsports and asset management for Toyota Motor North America. “We can showcase our car performance and, of course, our engineering capability, so there’s a great opportunity there.”
In 2007, Toyota entered into NASCAR.
NOTE: This work was done while freelancing at Saatchi & Saatchi | LA